In memory of Shane Torrence (1/28/93 - 9/11/99)
A mom on a mission raising awareness of the condition that took my only child at age 6 and a half - Congenital Diaphragmatic Hernia CDH takes the lives of 15,000 children every year and harms 15,000 more.
Will you care?

Monday, January 27, 2014

So you want to start a charity?

Me (Shane's mom, Dawn) and Rhonda and Joe - the first members of CHERUBS 19 years ago.  This photo was taken last year.   Never did we think the charity would grow so much or here we would be all these years later missing our sons together still.

Repost from Facebook.   Someday I will write that book.  In the meantime, here is some info that I wrote 2 weeks ago in response to getting a ton of recent requests to help others start charities.   Hopefully this info will help any other parents who happen to read Shane's blog and want to start a charity as well.

I get a lot of requests for help to set up charities.  A LOT of requests.  To set up CDH charities and charities for other causes.   As much as I wish I had the time to help everyone, I just don't.    So I've come up with this:

* Research first.  Is there another charity that already does what you want to do?   Volunteer there instead of doubling your efforts and you can reach twice as many people in need.

* If you can't be a successful volunteer for another charity, you should not try to run your own charity.   If you can't fulfill one duty, there's no way you can fulfill them all.   Go volunteer somewhere else at a different duty.   The objective isn't for you to have "your own charity" but to help the cause, right?

* Be original.  Offer something new.   Have a name unlike other charities for the same cause.   Have a different logo.   Have different services, sites, events, fundraisers, etc.   Bring something to the table, don't just pull up a chair and demand a piece of the pie that others are baking to serve those in need.

* What services are you providing?  How will you fund them?  Who will execute them?  How will you get it started?   If you don't have a purpose and a plan, a desire to help others isn't going to really help others.

* Respect other charities.  Do not plagiarize from other charities, build upon their hard work, imitate them, infringe upon them.  Never badmouth other charities.  Do not compete for donation dollars underhandedly.  Not only is that unprofessional but legitimate charities will distance themselves from you if your mission seems self-motivated and a detractor from the cause in any way.  Professional charities with good intentions work together, not against each other.

* Get a lawyer.   You can file your non-profit paperwork yourself but it's not wise.    It's not just 1 piece of paper to file 1 time.  It's a lot of paper work.  Every single year.   And if you become incorporated, it's even more paperwork.

* Get an accountant.   Book-keeping, 990s and all the attachments are complicated.

* Stay updated on all the non-profit laws federally and in your state.   Know them BEFORE you become a non-profit.

* Becoming a non-profit is not starting a web site or social media page. 

* Do not start a charity because you want a support group for your own needs.  Start a support group.   There's a big difference between the 2.   And be upfront that YOU need support, not that you are stable, competent and ready to offer others support.  Charity is about helping others.

* Do not collect donations if you are not registered with the IRS and your state.  It is illegal. 

* Get a legitimate Board of Directors that knows what that means and will work for the cause.   A BoD is not a group of relatives or your BFFs or even a group of patients or parents.   It's not a clique.  It's not a title, it's a job.   It's also legal and financial responsibility of the charity.

* A charity is not a dictatorship.   It's not 1 person leading.  It's not about 1 patient.   That's not a charity, that's a fan club.

* The larger the Boards, the more accountable the leaders are. 

* Get insurance.  Immediately.

* Do criminal checks on volunteers.   You can't assume everyone has good intentions in this day and age.   Make all volunteers sign contracts to protect your charity and your members from dishonesty or other issues.

* The 5 year probationary IRS period is not optional.  File a 990 every year.  The IRS doesn't care how little donations you bought in.  File a 990 every year.

* Donations do not come pouring in just because you are helping a good cause.   Fundraising is not easy.   Grants don't just land in your lap.  Marketing takes a lot of time, effort, creativity and originality not to mention a lot of blood, sweat and tears.   Charity donations are way down in this economy and even farther down for new charities.

* It's not about you, it's about the people who you are supposed to be helping.  Repeat that daily to yourself if you need to.  Because you will need to every time you run into a brick wall, deal with drama, fill out the same form 20 times, get turned down for a donation for the 1000000th time, are insulted because you couldn't do something for someone, miss a deadline, etc.   There's no room for ego in running a charity.  It's not a popularity contest.  It's not a way to make someone proud, get attention, earn respect, etc.  It's not about you, it's about the people who you are supposed to be helping.

* Carefully weigh your personal life and charity life before you start.   You will sacrifice a lot to start a charity.   Your spouse, your children, your house, any other job will suffer as you sacrifice a lot to start a charity and make it successful.   There is no 9:00 - 5:00 schedule, no days off, no clocking out and not thinking about it.   It's a 24/7 all-encompassing responsibility to take on a cause and help the people who depend on your charity.   Make the decision with everyone in your life.  

* You cannot thank your donors enough

* You cannot thank your volunteers enough

* There's no such thing as enough media coverage.  There is a such a thing as bad media coverage.

* Make your tax forms easily visible to your donors without making them ask you for them.   Be completely transparent. 

* Hire a web designer and graphic artist.   The level of professionalism you display on-line has a direct correlation in the number of donations and volunteers you will get.  

* Pay for annual independent audits.   You owe that to your donors.

* Nothing on the internet is anonymous or temporary.  Conduct yourselves accordingly. 

* If you feel the need to whine on social media or air all your problems like it's a diary... you should not put yourself in the position of running a charity.  Professionalism and maturity must overrule feelings always.  Feelings cannot run a charity and shouldn't be the catapult to start one either.  This goes for spouses, children, friends, etc too... everyone is a reflection on your charity and your work no matter who said it.

* You will have to say no to people.   At some point, probably sooner rather than later, someone will ask for your help and it will not be in your mission or your budget or legal or all the above.   You will have to say no.   There's a 50% chance they will get angry about that and attack/badmouth you.  That's ok.   You are being a responsible charity leader following the laws and doing good.   Smile, wish them well, hope they find what they want elsewhere and move on.   Never risk your charity to try to make everyone happy.  You will never make everyone happy.

* If you work with a medical cause, you may lose people.   You may get your heart broken.   You may get your heart crushed.   Over and over.   You have to be ok with that and accept that.  You have to put your personal emotions aside to help others.  You have to be strong even when it's hard.  You have to sometimes emotionally distance yourself so you don't crumble and can continue to help others.   That doesn't make you cold or uncaring, that makes you able to stick around and be there for others in the future and not be an emotional wreck all the time for your own family.   This job will make you appreciate doctors and nurses even more.

* The good days outnumber the bad.  :)

* Get a medial advisory board if your cause is medical.  Never refer one hospital or doctor.   Never, ever give out medical advice  or allow trading or giving of medicines or medical equipment or promote such illegal behavior.

* Unless you have a degree, you are not an expert.   You do not know it all.   You do not have the secrets to save others, you are not a miracle worker.   You have personal experience and a desire to help others.   Know and respect the difference and the danger in not recognizing the difference.

* Do not expect the people you are helping to donate.   Do not count on their donations or support.   They are counting on you to help them.

* Do not depend on your family and friends to help.  Especially after the first year.   You have to look outside to the public to keep moving forward.

* You will go through a lot of volunteers.   Only 10% of people who volunteer follow through.   Hold on to them.   Thank them.  Appreciate them.  Don't take the other 90% personally.

* Accept that you will live under a microscope.   Every thing you do and say will be critiqued,  How much money you make, where you live, what you drive, what you wear, how you type.   You will be a non-person.   Detractors /competitors/people you couldn't help/media/internet trolls will publicly bash you, slander you, hope you fail, write false reviews, file false claims, attack you and your family and friends personally, professionally and publicly.   They will look for any possible clue to prove that you are an evil, greedy non-profit leader profiting millions off of you cause.   If you work 40+ hours a week at the charity and make a salary - even if just minimum wage - you will be criticized and put down because you should work for free and not worry about supporting your own family.  In no other field but the non-profit sector are people beat down for being successful and working hard and earning a paycheck.   But to continue to grow as a charity at some point you will have to hire someone.  Accept this will happen and toughen up!   Because that's society now and you have to accept it and put on a very hard, tough outer shell.  This is sad, but it's now true that we live in a very derogatory culture that works very hard to kick people down, especially if they try to do good.   Good thing there are good people in good charities trying to bring some sunshine into the world!  :) 

* You better have a deep savings account, trust fund or very supportive and understanding spouse who believes in the cause too and doesn't mind you working 2 jobs (one without any pay and long hours) or is willing to bring in all the household income while you focus on making the charity successful.  Running a charity is not a side hobby, it's a full-time position with or without pay.

* Rome wasn't built in a day, neither is a charity.   It's a lot of work.  A LOT OF WORK!   To do it right, it's a full time volunteer job.   Most charities fold in the first 5 years because the founders grossly underestimated the amount of time and work that would be involved.   Look before you leap.   But know that it CAN be done!   Built upon a solid, good foundation a successful charity can help the lives of many, many people and that's the reason we are all here.  <3 p="">
And in closing on a personal... I want to add a sincere THANK YOU to my husband, Craig, and my ex-husband, Jeremy (Shane's dad) because without their support there would be no charity.   They both put up with a lot and sacrificed a lot emotionally and financially to help others and never asked for thanks or recognition or attention.  Shane was lucky to have such a great dad while he was here and such a great step-dad now that's gone and I was blessed to have 2 husbands who supported my calling selflessly.

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